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We want you to not just look your most amazing self but feel your absolute best too, and you told us that your biggest issue with soft cup bras was the side boning – so we removed them! We went back to the drawing board and redesigned the soft cup bra. So instead of the side boning, our new Celeste bra has a unique full circular foam sling and a wide elasticated underband proving you with all the support you need. So you still get the same great Goddess fit and lift but without the wires!

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Never compromise on fit, even with a soft cup bra you can feel confident knowing you’re completely supported while still enjoying maximum comfort. The soft simplex cups teamed with the deep hook and eye and raised back provide shaping and smoothing without the need of wires or boning. It’s a new shape for us and we’re excited to share it with you.

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“Our Celeste collection took us back to the drawing board, with the challenge to create an easy-wearing soft cup bra, which champions comfort without sacrificing on both shape and support. With an innovative cup design and dual strap adjustment feature, we are really excited to share with you the final product.”

Head of Goddess Design


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Latest Collections

Our new season collections include bold fashion prints and your must-have everyday essentials.

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Keira Tonal Story

Express yourself in whatever natural tone suits you, explore the tonal palette of our classic Keira.

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